Amazon is getting into the rental search game with its purchase of search engine rentals company Rentalsense, according to a new report.
Amazon has bought Rentalsensing, a rental search and analytics company, the report said.
“This acquisition is a logical next step for Amazon in order to leverage its growing rental search market,” David Deutsch, president of Rentalsensource.com, a digital marketing agency, told CNNMoney in a statement.
The company, which focuses on the rental market, has about 20 employees, and is based in Portland, Oregon.
Rentalsensesense specializes in the rental business, Deutsch said.
The firm has been working with Amazon on its rental search business for the past year, and has “done a lot of research” into the market, he added.
“It’s a huge opportunity to help us build our own company.”
RentalsENSE has been doing business for years in the search business, according a person familiar with the matter.
Amazon bought Rentonsense for about $500 million last year.
“I am excited to see this acquisition of our company, and we look forward to building a stronger rental search industry in the U.S.,” Rentalsenese CEO Mike Caffrey said in a prepared statement.
Amazon is one of the top 10 companies to buy search engines in the world, according Google’s search engine index, according the search giant’s website.
Google said in October that it was investing $1 billion in search engine search, which includes Rentalsource.
The acquisition would bolster Amazon’s search business.
Rentansense has worked with Google on some of its projects, such as its search algorithm, according Caffreys statement.
It has been one of Google’s largest search engine investors.