HoneySearch, the leading search engine for the honeybee, is to launch a new service, pof search, to tackle antibiotic resistance.
The company is set to roll out the new service on Tuesday with the aim of reducing the amount of data used by honey bee farmers.
Pof search aims to provide a more robust and flexible search engine that enables farmers to access more than 500,000 bee-friendly sites to find honey and other beneficial pollination products, the company said.
HoneySearch said the new platform will be launched by its new chief executive, Andrew White.POF search will be based in Ireland and Australia, with the help of local experts and farmers, White said.
The new service is being developed by the HoneyBee Centre, a collaborative effort between the UK-based honeybee research centre, the European honeybee alliance and other international partners.
The honeybee is a key pollinator of crops, the pollinator for honey, and a key contributor to the agricultural economy.
The colony of honeybees has been declining in numbers since the late 1990s and the US and EU have been working hard to slow the decline, with more than 40 countries adopting measures aimed at protecting the bee.
White said that the new pof service would provide farmers with more accurate and comprehensive information than existing platforms that rely on local beekeepers to provide information about their fields.
“The aim is to provide farmers the ability to have a greater degree of control over the use of their land,” White said, noting that this could potentially save farmers hundreds of thousands of dollars per year.
White has previously said that he would like to see the honey bee population decline from its current level of around 10 million to less than 5 million.
He also said that if the honeybees are to recover from the global pandemic, farmers would be better placed to take advantage of the increased use of pesticides and fertilisers.
“Pesticides, fertilisers, and climate change are all contributing to a reduction in honey bee populations,” White told the Guardian.
“I’m a believer in the idea of being in control of your environment.
That’s not always possible with the bees, but we have a responsibility to control our environment, whether it’s through pollination or in the case of honey bees, it’s in the environment we’re in.”
White is not the first major company to embrace the use or expansion of new tools and services to combat the spread and spread of infection-resistant bacteria.
Google announced it would invest $1.2bn to help farmers with data and social media marketing in the United States in November.
It said that its new data and information service, The Next Level, would help farmers identify and manage infections in fields where they were struggling to control the spread.
Google said the service would target specific areas and specific fields to ensure it was reaching the right people, while also providing “data-driven” insights into the industry, according to a press release.